A “blad” is generally defined as a flier or other piece of promotional material, distributed by a publisher to sell a product. As such, it is created in far smaller numbers than the actual book and rarely saved…a classic piece of ephemeral matter. Not inconsequentially, however, blads can very well contain other important information: publication dates, the number of first copy printings, advertising figures, and display options, all lacking from the book itself.

This pop-up blad for David A. Carter’s Blue 2 (Simon & Schuster, 2006) features one of Carter’s remarkable abstract sculptures. The back cover provides important marketing info. This advertising blad from a modern master of pop-ups measures 9 x 9,” is signed in ink by Carter, and is in Fine condition.