A “blad” is generally defined as a flier or other piece of promotional material, distributed by a publisher to sell a product. As such, it is created in far smaller numbers than the actual book and rarely saved…a classic piece of ephemeral matter. Not inconsequentially, however, blads can very well contain other important information: publication dates, the number of first copy printings, advertising figures, and display options, all lacking from the book itself.

This pop-up blad for Robert Sabuda’s The Chronicles of Narnia (HarperCollins, 2007) features a snow-filled scene from C.S. Lewis’ children’s classic. The back cover provides important marketing info. This advertising blad from the modern master of pop-ups measures 8 x 10” and in Fine condition.