Established in 1919 by visionary forces from the world of publishing, libraries and (really!) the Boy Scouts, Children’s Book Week is the oldest established celebration of literacy in the country. Administered since 1944 by the Children’s Book Council, the celebration features activities in libraries and bookstores and has been promoted over the years by a wide variety of posters and fliers created by some of the most talented graphic artists and children’s illustrators in the country. Because of the limited duration of each year’s events, most of these materials are regarded as ephemeral and are disposed of following the week’s proceedings.

This original 22-1/2 x 6” color flier by the children’s illustrator Margot Tomes (Jack and the Wonder Beans, The Six Swans, The Fisherman and His Wife) is folded in half (for mailing) as issued, and is in Fine condition. The 1978 season of Children’s Book Week featured the slogan, “Hello Book!” Mother Goose emerges from behind a detailed black and white tree, it’s branches filled with readers.