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Golden Books changed children's publishing forever upon their introduction in 1942. Ten years later, they were hitting their stride and this 20-page 1952 catalog is filled with their successes: Little Golden Books, Big Golden Books, Giant Golden Books, and more. With full page color ads for such favorites as Gerald McBoing Boing and Walt Disney's Peter Pan, a list of forthcoming titles and a complete checklist of Little Golden Books. "This year alone, upwards of 37,000,000 Little Golden Books will be sold." A great piece of ephemera in About Fine condition.