1950's Little Golden Books Display Stand

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1950's Little Golden Books Display Stand

75.00

(Display Stand). 20"H x 15-1/2W x 13-1/2D.

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Relatively small, thin, and lightweight, Little Golden Books presented a merchandising problem, especially for outlets such as drug stores, markets, and department stores that had not sold books before. Throughout their history, Golden Books has provided a number of solutions, some as simple as this folding display rack and others as elaborate as The House of Little Golden Books (see the Presenting Little Golden Books 1947 Catalog, above). The wire display stand measures 20"H x 15-1/2"W x 13-1/2"D and is in Very Good condition (with a bit of rust to the wires and wear to the yellow Little Golden Book sign). Little Golden Books were priced at 25-cents through the early 1960's so dating this rack to the mid-1950's is an accurate guesstimate.

Click the video below for a glimpse of the rack in action.